At a Glance: imBee, an omnichannel chat management platform, chose Indonesia as a strategic hiring location to build a lead generation team without raising costs. Second Talent sourced and onboarded the first Sales Development Representative in under 3 days, and the team grew to 3 SDRs.
Company Background
imBee is a chat management platform that consolidates communication across WhatsApp, WeChat, Facebook Messenger, and other channels into a single interface. It offers CRM integration, workflow automation, and analytics to improve customer engagement and streamline operations.
To support market expansion while managing costs, imBee targeted Indonesia as a strategic hiring location, aiming to build a team of 3 Sales Development Representatives to drive lead generation.
Challenges Faced
1. Balancing cost efficiency and productivity
imBee wanted to reduce hiring costs by expanding into Indonesia while keeping team productivity and quality standards high.
2. Access to global expertise
The company also wanted to diversify its talent pool by hiring offshore employees with specialized sales skills and regional insight, strengthening innovation and global competitiveness.
Solutions Delivered by Second Talent
Second Talent sourced and helped imBee onboard its first SDR in under 3 days, so the impact on sales operations was immediate rather than a quarter away.
Every SDR presented was thoroughly screened before it reached imBee, which kept the shortlist aligned with the company’s project requirements and performance standards instead of turning interviews into a filtering exercise.
Dedicated account management and post-hire support handled the integration of the new hires into imBee’s systems and workflows. With the first hire proving the model, imBee was able to keep expanding the SDR team for lead generation in new markets.
Results Achieved
imBee built a cost-efficient sales team of 3 SDRs in Indonesia, improved lead generation and customer outreach, and streamlined its hiring and onboarding process into something repeatable for the next market it enters.
Key Outcomes
- Rapid talent delivery: First SDR sourced and onboarded in under 3 days.
- Pre-vetted candidates: Thoroughly screened SDRs aligned with imBee’s requirements and performance standards.
- Seamless onboarding and support: Dedicated account management and post-hire support eased integration into existing systems and workflows.
- Scalable sales model: A repeatable approach for expanding the SDR team into new markets.
- Improved outreach: Stronger lead generation and customer outreach from a cost-efficient offshore team.
“Working with Second Talent has transformed our tech expansion strategy. Their expertise in sourcing high-quality SDR talent from Indonesia enabled us to scale quickly without compromising on quality or productivity. The pre-screened candidates they provided were a perfect fit for our projects. Their outstanding account management and customer service ensured a seamless onboarding process and ongoing support. With Second Talent’s help, we’ve built a strong, cost-efficient team that fuels our success.”
Leo Wong, Co-founder, imBee
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