Brand guidelines
Second Talent brand guide
Official guidelines for representing the Second Talent brand across all touchpoints.
Logo & brand mark
The Second Talent logo should always be displayed clearly and prominently. Maintain adequate clear space around the logo and never distort or alter its proportions.
Primary Logo - Use on light backgrounds
Light Logo - Use on dark backgrounds
Color palette
Our color system is carefully crafted to create a professional, trustworthy, and energetic brand presence.
Primary colors
Primary Orange
CTAs, Buttons, Key Actions, Texts
Text & background colors
Text Primary
Headings, Body Text
Deep Navy
Dark Backgrounds, Footer
Neutral & UI Colors
White
Backgrounds, Text on Dark
Light Gray
Backgrounds, Sections, Cards
Light Transparent
Overlays, Subtle BG
Typography
Inter is our single typeface across the brand — used for headings, body copy, buttons and UI. Self-hosted as a variable font for fast, consistent rendering on every device.
Headings & Display
Asia's Top Engineering Talent
Light 300
Aa Bb
Regular 400
Aa Bb
Medium 500
Aa Bb
Semibold 600
Aa Bb
Bold 700
Aa Bb
Extrabold 800
Aa Bb
Body & UI
Find pre-vetted talent in just 24 hours
The same Inter face carries every paragraph, caption, button and label — keeping the visual rhythm tight and the page weight light.
Light 300
Aa Bb
Regular 400
Aa Bb
Medium 500
Aa Bb
Semibold 600
Aa Bb
Bold 700
Aa Bb
Extrabold 800
Aa Bb
Typography usage guidelines
Headings (H1–H6): Inter Bold or Extrabold (700–800), tight tracking
Body & UI: Inter Regular or Medium (400–500) for paragraphs, Semibold (600) for buttons and emphasis
Line Height: 1.2–1.4 for headings, 1.6–1.8 for body text
Font Sizes: H1: 48px+, H2: 36px, H3: 28px, H4: 24px, Body: 16px, Small: 14px
Brand voice & messaging
Our brand voice is professional yet approachable, confident yet supportive.
Professional
Business-focused tone that instills confidence and demonstrates expertise in tech talent recruitment.
Direct
Clear, concise communication focused on results. Straight to the point without unnecessary complexity.
Solution-Oriented
Every message emphasizes outcomes and benefits. Focus on solving hiring challenges efficiently.
Do
- Emphasize speed and quality (24 hours, top 1% talent)
- Highlight cost savings and global expertise
- Use concrete numbers and statistics
- Focus on client outcomes and success
- Maintain a confident, authoritative tone
Don't
- Use overly casual or informal language
- Make vague promises without specifics
- Overcomplicate the hiring process
- Use jargon without explanation
- Undersell our value proposition
Key messaging points
Top 1% Engineering Talent
We rigorously vet all candidates to ensure only the best talent makes it to our platform. Quality is our cornerstone.
24-Hour Hiring
From requirement to candidate matching in just 24 hours. We eliminate the lengthy traditional hiring timeline.
Asia's Best
Access to 100,000+ pre-vetted professionals across Asia, bringing global expertise with regional understanding.
Cost Effective
No overhead, no traditional employment costs. Pure talent at competitive rates without compromising quality.
24/7 Productivity
Leverage time zone advantages to keep projects moving around the clock. Your team never sleeps.
Full Support
We handle contracts, payments, and compliance. You focus on building great products.
Design principles
These principles guide all visual design decisions across Second Talent's brand presence.
Design Guidelines
- Use ample white space for clarity and focus
- Maintain consistent border radius (8-12px)
- Apply subtle shadows for depth
- Keep layouts clean and uncluttered
- Use the primary orange (#FF8800) for CTAs
- Ensure high contrast for readability
- Use blue accent (#0C66E4) for trust elements
Avoid
- Cluttered layouts with too many elements
- Using colors outside the brand palette
- Distorting or stretching the logo
- Low contrast text combinations
- Overuse of decorative elements
- Inconsistent spacing and alignment
Need brand assets? Get in touch.
For logo files, templates, or brand questions, reach out to our team.
Contact Us