Case Study: The Lane Crawford Joyce Group
Published May 3, 2025
Lane Crawford Joyce Group
Scaling Tech Teams in Vietnam for Asia’s Premier Luxury Retail Group
Engineers Hired
Months
Dev Speed
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Like Lane Crawford, you can hire 10+ senior engineers in Vietnam within 2 months. Vietnam offers 40-60% cost savings versus Singapore while maintaining exceptional code quality. Our Ho Chi Minh City talent pool includes full-stack, backend, and mobile specialists. See Vietnam developer rates →
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Your roadmap is stuck waiting for headcount. Lane Crawford added 10 engineers in 2 months and doubled their sprint velocity. We pre-vet senior developers across Southeast Asia, so you interview only candidates who match your tech stack and culture. Compare Asia salary rates →
Company Background
The Lane Crawford Joyce Group is a premier luxury fashion retail, brand management, and distribution group in Asia. With nearly 1,000 employees, the company operates luxury department stores and boutiques, manages a dynamic portfolio of global brands, and supports robust e-commerce and omni-channel initiatives.
To support ongoing digital transformation and international expansion, the group chose Vietnam as a strategic hiring location to build a high-performing, cost-effective tech team.
Challenges Faced
Lack of Local Hiring Expertise
The company lacked experience hiring specialized tech professionals in cost-effective markets like Vietnam, making it difficult to find candidates with the right technical and industry-specific expertise.
Need to Optimize Costs While Maximizing Productivity
The objective was to reduce labor costs while maintaining high levels of efficiency, ensuring that lower wages did not impact productivity or innovation.
Solutions Delivered by Second Talent
Rapid Team Scaling
Hired 10 skilled engineers within just 2 months, allowing fast execution of expansion plans.
Sustained Growth
Tech team grew by an additional 50% over six months, supporting continued innovation.
Platform Expansion
Enabled enhancements in AI, data analytics, and omni-channel customer experience.
Product Development
Powered development of a new mobile app and AI-driven personalization features.
Revenue Growth
Expansion led directly to revenue increases and stronger technical performance.
Results Achieved
New Mobile App Launched
AI-Driven Personalization Features
Increased Revenue & Customer Engagement
“Thanks to Second Talent, we ventured into uncharted waters and swiftly assembled a team of highly skilled tech talents in just a few weeks. They excelled at providing pre-vetted candidates, making our decision-making process much easier. As a result, the development speed and productivity of our tech team doubled once the engineers were onboarded. Their team also offers excellent account management and customer service, readily addressing any post-onboarding HR-related questions.”
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