At a Glance: The Lane Crawford Joyce Group, a premier luxury retail group in Asia, chose Vietnam as a strategic hiring location for its digital transformation. Second Talent placed 10 engineers within 2 months, the team grew a further 50% over the following six months, and development speed doubled.
Company Background
The Lane Crawford Joyce Group is a premier luxury fashion retail, brand management, and distribution group in Asia. With nearly 1,000 employees, it operates luxury department stores and boutiques, manages a portfolio of global brands, and runs substantial e-commerce and omni-channel programmes.
To support ongoing digital transformation and international expansion, the group chose Vietnam as a strategic hiring location to build a high-performing, cost-effective tech team.
Challenges Faced
1. Lack of local hiring expertise
The group had no experience hiring specialized tech professionals in cost-effective markets such as Vietnam, which made it hard to identify candidates with the right technical and industry-specific expertise.
2. Optimizing cost while maximizing productivity
The objective was to reduce labour costs while maintaining efficiency, making sure lower wages did not translate into lower productivity or weaker innovation.
Solutions Delivered by Second Talent
Second Talent hired 10 skilled engineers within 2 months, giving the group enough capacity to execute its expansion plans on the original timeline rather than staging them over a year.
Hiring continued after the initial intake, growing the tech team by a further 50% over six months and turning a one-off hiring push into sustained engineering capacity.
That capacity went directly into the platform: enhancements in AI, data analytics, and omni-channel customer experience, plus a new mobile app and AI-driven personalization features. The stronger technical performance fed through to revenue.
Results Achieved
Development speed and productivity doubled once the engineers were onboarded. The group launched a new mobile app, shipped AI-driven personalization features, and saw increased revenue and customer engagement, all from a team it had no prior experience hiring.
Key Outcomes
- Rapid team scaling: 10 skilled engineers hired within 2 months, enabling fast execution of expansion plans.
- Sustained growth: The tech team grew by a further 50% over six months, supporting continued innovation.
- Platform expansion: Enhancements in AI, data analytics, and omni-channel customer experience.
- Product development: A new mobile app and AI-driven personalization features shipped.
- Revenue growth: Doubled development speed and stronger technical performance drove revenue and customer engagement.
“Thanks to Second Talent, we ventured into uncharted waters and swiftly assembled a team of highly skilled tech talents in just a few weeks. They excelled at providing pre-vetted candidates, making our decision-making process much easier. As a result, the development speed and productivity of our tech team doubled once the engineers were onboarded. Their team also offers excellent account management and customer service, readily addressing any post-onboarding HR-related questions.”
Jack Ng, Director of IT, The Lane Crawford Joyce Group
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