Case Study: Tom Ferry International
Published December 10, 2025
Tom Ferry International
Scaling Engineering Excellence: From 0 to 14 Developers in 18 Months
Developers Hired
Months Partnership
Cost Savings
Role Types
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You need to grow quickly without sacrificing quality. Tom Ferry hired 14 developers in 18 months with Second Talent’s proven vetting process. Our average time-to-hire is 2-3 weeks, and 95% of placements stay beyond 12 months. See Vietnam hiring speed →
Your budget is tight but you can’t compromise on talent. Tom Ferry achieved 60-70% cost savings by hiring senior developers in Southeast Asia. You get Silicon Valley skills at a fraction of the price, with full legal compliance. Compare developer rates →
You’re tired of sorting through unqualified candidates. Our network includes 10,000+ senior engineers across Vietnam, Philippines, and Indonesia. Every developer is technical-interview ready with 5+ years experience in your tech stack. Hire full-stack experts →
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Company Background
Tom Ferry International is a global leader in real-estate coaching and training, serving agents, brokers, and teams across North America, Europe, and Asia. Through structured coaching, performance systems, and data-driven marketing strategies, Tom Ferry empowers real-estate professionals to scale their businesses with predictable and sustainable growth.
With 200+ certified coaches and industry-leading content, the company supports every stage of an agent’s journey—from new agents building foundational skills to top-producing teams optimizing operations, lead generation, and long-term business planning. As the organization expanded its digital programs and product roadmap, building a strong engineering backbone quickly became mission-critical.
Challenges Faced
Difficulty Finding High-Quality, Long-Term Developers at Sustainable Costs
Hiring locally in the U.S. was both expensive and competitive. Tom Ferry needed developers who were not only technically strong but also committed, reliable, and culturally aligned for long-term collaboration.
The Need to Scale Engineering Capacity Rapidly
Ongoing product initiatives required increased development velocity. The company needed a frictionless hiring pipeline capable of onboarding multiple roles quickly, without sacrificing quality or slowing down existing projects.
Solutions Delivered by Second Talent
Access to High-Caliber Talent
Curated pipeline of vetted full-stack, frontend, mobile, QA, and data professionals from Vietnam & Southeast Asia with excellent communication and modern tech-stack proficiency.
Fast, Streamlined Hiring
Multi-step sourcing and vetting workflow enabled hiring developers within days—ensuring no project momentum was lost and hiring bottlenecks were eliminated.
Strong Relationship Management
Proactive communication with both talent and leadership teams contributed to smooth onboarding, high developer satisfaction, and strong retention.
Cost-Optimized Strategy
By hiring through Southeast Asia, Tom Ferry achieved substantial cost efficiencies while gaining access to a larger, highly skilled talent pool.
Results Achieved
Team Composition
Full-Stack Engineers
Mobile Developers
QA Engineers
Frontend Engineer
Data Analyst
Faster Product Delivery & On-Time Releases
Scalable, Long-Term Offshore Team Model
Smooth Integration & Ongoing Team Growth
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