Case Study: Chow Sang Sang
Published May 3, 2025
Chow Sang Sang
Scaling E-Commerce Operations in Malaysia for Asia’s Premier Luxury Jewelry Retailer
Cost Reduction
Efficiency Gain
Stores Across Asia
What’s your hiring priority?
Select your situation below.
Like Chow Sang Sang, you need developers who understand luxury retail operations. Our Malaysia-based full-stack developers average $3,200/month—70% less than Singapore rates. They’ve scaled platforms handling millions in transactions. Hire Malaysian developers →
Your current tech budget is stretched thin. Chow Sang Sang saved 70% by partnering with us for their Malaysian operations. You’ll get senior developers at mid-level Western prices, with zero compromise on quality. See Asia salary benchmarks →
You need developers yesterday, not in 3 months. Our talent sourcing delivers pre-vetted candidates in 14 days. Chow Sang Sang gained 30% efficiency by accessing our ready-to-deploy talent pool across Southeast Asia. Get rapid talent sourcing →
You want Malaysian talent but don’t have a local entity. Our EOR service handles payroll, compliance, and benefits—exactly how we support Chow Sang Sang’s operations. You focus on growth, we handle the paperwork. Explore EOR solutions →
Company Background
Chow Sang Sang is a leader in the luxury jewelry sector with 870 stores and 10,000 employees across Asia. Renowned for its omni-channel retailing, the company integrates physical stores with a strong e-commerce presence to offer a seamless shopping experience.
To support its digital expansion, Chow Sang Sang aimed to hire skilled engineers and digital specialists in Malaysia. This move was designed to enhance online engagement, improve efficiency, and reach new markets.
Challenges Faced
Limited Local Engineering Talent with E-commerce Expertise
Finding local talent with both technical skills and an understanding of the luxury jewelry market proved challenging.
Lack of Market-Specific Insights
As Chow Sang Sang grew its global e-commerce presence, it needed deeper insights into local markets to tailor marketing and product strategies.
Solutions Delivered by Second Talent
Cost Savings
Offshore hiring led to a 70% reduction in labor costs, enabling better budget management.
Enhanced Operational Efficiency
Strategic hiring streamlined e-commerce workflows, reducing errors and improving customer service efficiency by 30%.
Improved Hiring Insights & Outsourced HR
Provided better visibility into offshore skillsets and handled payroll and benefits administration, saving 50% of a full-time role.
Increased High-Quality Talent Supply
Expanding into offshore markets provided access to a broader pool of skilled candidates.
Agile Hiring and Scaling
Flexible hiring model allowed quick workforce scaling in response to shifting business needs.
Results Achieved
Flexible Workforce Scaling
Expanded Global Talent Pool
Enhanced Market Presence in Luxury E-commerce
“With Second Talent’s strategic assistance, we’ve leveraged offshore hiring to transform our operational landscape, achieving a 70% reduction in labor costs and enhancing our e-commerce efficiency by 30%. This pivotal move not only provided us with deeper insights into global talent but also allowed us to scale our workforce flexibly and swiftly, adapting to market demands seamlessly. Thanks to these changes, we’ve expanded our reach and intensified our market presence, setting a new standard in the competitive luxury e-commerce arena.”
Want results like these?
We source, vet, and manage senior AI-native engineers. $0 upfront. Matched in 24 hours.
Get Matched Now
