Case Study: Animoca Brands’ Open Campus

Company Background

Open Campus is a DAO and community-led protocol building a decentralized education ecosystem. They partner with like-minded entities to advance educational models using Web3 technologies. Open Campus has raised US$10 million.

They aimed to rapidly expand their geographic footprint by hiring talent in Vietnam due to its pool of qualified candidates in the Web3 space, specifically looking for front-end, back-end, and QA engineers.

Challenges Faced

1. Required Help with Swift Hiring
   The company needed to quickly acquire talent for immediate project demands. By using external recruitment partners like Second Talent, they streamlined the hiring pipeline to efficiently address staffing gaps.
2. Limited Understanding of Offshore Recruitment
   Navigating offshore labor laws and cultural differences was a challenge. Local support from Second Talent helped manage payroll and statutory benefits effectively.

Goals Behind Hiring

• Rapidly build a technical team to support growth.
• Expand operations into new markets.
• Increase development speed and innovation.

Solutions Delivered

1. Rapid Talent Acquisition
   Second Talent helped Open Campus hire a team of 10 engineers in Vietnam within 2 months, ensuring project deadlines were met without delays.
2. Expansion into New Markets
   By hiring skilled engineers in Vietnam, Open Campus expanded geographically and strengthened its development capacity.
3. Enhanced Project Execution
   The new team enabled faster rollout of educational models in the Web3 space, leading to a 70% boost in productivity.
4. Navigational Expertise in Offshore Hiring
   Leveraging Second Talent’s local knowledge helped the company remain compliant with international labor laws and manage cross-border teams effectively.
5. Strengthened Position in Web3 Education
   The successful expansion positioned Open Campus as a leading innovator in decentralized education.

Results Achieved

• 70% Increase in Productivity
• 10 Engineers Hired in Just 2 Months
• Faster Development and Deployment of Web3 Education Models
• Stronger Market Position in Decentralized Education

Testimonial

“Thanks Second Talent, Open Campus rapidly built a highly skilled tech team of 10 in just two months. This crucial expansion significantly accelerated the development of our Web3 educational platform, increasing productivity by 70%. These extraordinary achievements have not only strengthened our position in decentralized education but also fueled our growth into new markets, showcasing our leadership in leveraging Web3 technologies to transform the educational landscape.”
— Jonah Lau, Head of Portfolio & Open Campus, Animoca Brands