Vetted

Bao Tran

Senior SEO Engineer

Experience

6+ Years

Availability

Full-time

Location

🇻🇳 Ho Chi Minh City, Vietnam

English

Advanced

Next.js Schema.org GA4 Search Console Sitemaps

Hire Bao

Verified by Second Talent Feb 2024

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About

Bao is a technical SEO engineer who bridges the gap between development teams and search performance. He has implemented Edge SSR, hreflang, and structured data for international e-commerce sites with millions of monthly organic visits. His strength is in programmatic SEO at scale, building automated page generators, internal linking systems, and crawl budget optimization strategies that deliver measurable organic traffic growth.

Languages

English

Advanced

Vietnamese

Native

Skills

SEO

Schema.org Core Web Vitals Hreflang Sitemaps Robots.txt Structured Data

Frontend

Next.js React TypeScript Tailwind CSS

Analytics

GA4 Google Search Console Ahrefs Screaming Frog

Backend

Node.js Python Edge Functions Vercel

DevOps

Cloudflare Workers Vercel GitHub Actions

Experience

Senior SEO Engineer

2022 - Present

Lazada

Owns technical SEO across 8 country sites. Implemented Edge SSR, structured data, and hreflang for a catalog of 200K+ product pages.

Organic traffic grew 140% YoY after Edge SSR and schema implementation
200K+ product pages indexed with proper hreflang across 8 locales
Core Web Vitals scores improved from 40% to 95% passing on mobile

SEO Developer

2020 - 2022

Netlink

Built programmatic SEO systems for marketplace and directory clients. Automated page generation, internal linking, and sitemap management.

Programmatic page generator created 50K+ indexed landing pages for marketplace client
Internal linking automation increased crawl depth by 3x

Frontend Developer

2018 - 2020

KMS Technology

Built Next.js web applications with a focus on performance and SEO. Developed server-side rendering and static generation strategies for content-heavy sites.