# Insights

CASE STUDY:IMBEE (TOP CHAT MANAGEMENT PLATFORM)

Testimonial

“Working with Second Talent has transformed our tech expansion strategy. Their
expertise in sourcing high-quality SDR talent from Indonesia enabled us to scale
quickly without compromising on quality or productivity. The pre-screened candidates
they provided were a perfect fit for our projects. Their outstanding account
management and customer service ensured a seamless onboarding process and
ongoing support. With Second Talent’s help, we’ve built a strong, cost-efficient team
that fuels our success.”

Leo Wong, Co-founder, imBee

Company Background

imBee provides a chat management platform that unifies multiple communication channels like
WhatsApp, WeChat, and Facebook Messenger into one interface. Designed to enhance customer
engagement and streamline communication, imBee offers features like workflow automation, CRM
integration, and advanced analytics, for businesses seeking improved service and efficiency.

Goals Behind Hiring

imBee wanted to find a cost-effective location like Indonesia and incorporate it into their market
expansion strategy while optimizing costs. Their goal was to hire a team of 3 Sales Development
Representatives (SDRs)
to execute their lead generation strategy.

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    Challenges Faced

    1. Balancing Cost Efficiency and Productivity: The main objective of hiring in Indonesia was to take
    advantage of lower labor costs while maintaining high quality and productivity within the tech team.
    imBee sought a strategy that ensured cost savings from reduced wages without sacrificing efficiency
    or progress in technology development.

    2. Access to Global Expertise: Offshore hiring allows imBee to tap into a broader and more diverse
    talent pool than what’s locally available. By bringing in professionals with specialized skills and fresh
    perspectives, imBee can enhance creativity, problem-solving, and innovation within their team. This
    approach also helps the company better understand regional markets and develop solutions that
    resonate globally, ultimately strengthening their competitive edge in the market.

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