Testimonial
“With Second Talent’s strategic assistance, we’ve leveraged offshore hiring to
transform our operational landscape, achieving a 70% reduction in labor costs and
enhancing our e-commerce efficiency by 30%. This pivotal move not only provided us
with deeper insights into global talent but also allowed us to scale our workforce
flexibly and swiftly, adapting to market demands seamlessly. Thanks to these changes,
we’ve expanded our reach and intensified our market presence, setting a new standard
in the competitive luxury e-commerce arena.”
Fai Leung, Head of Ecommerce & Associate Director, Chow Sang Sang
Company Background
A leader in the luxury jewellery sector, with 870 stores and 10,000 employees globally, it is
recognized for its comprehensive retail expertise and expansive presence across Asia. As a trailblazer in
omni-channel retailing, the company seamlessly integrates physical stores with a robust e-commerce
platform, providing a superior shopping experience.
Goals Behind Hiring
Chow Sang Sang is hiring to support its expansion into e-commerce, seeking to leverage the vast
opportunities of the digital marketplace by building a team of skilled engineers and digital specialists in
Malaysia. This initiative aims to enhance their online presence, optimize operational efficiency, and
engage new market segments, reinforcing their leadership in Asia’s luxury jewelry market.
Challenges Faced
1. Limited Local Tech Talent with E-commerce Expertise: As Chow Sang Sang ventures deeper into
the e-commerce sector, the company encounters the challenge of finding local tech talent that not
only possesses the necessary technical skills but also aligns with the luxury jewelry market’s specific
needs. This dual requirement of technical expertise and industry-specific knowledge is crucial for
integrating advanced digital solutions effectively.
2. Lack of Market-Specific Insights: As it expands its e-commerce presence globally, Chow Sang Sang
faces the hurdle of acquiring detailed knowledge about local market preferences and behaviors. This
gap in local market understanding is essential to tailor their online marketing strategies and product
offerings effectively, necessitating enhanced market research and local expertise.
Highlight: Strategic Hiring: Achieving 70% Cost Reduction and
Enhanced Operational Efficiency in Luxury E-commerce
1. Cost Savings: By leveraging offshore hiring, where resources are 70% cheaper compared to local
rates, the company has significantly reduced its labor costs and results in an effective budget
management strategy.
2. Enhanced Operational Efficiency: By strategically hiring offshore talent, the company has
streamlined its e-commerce operations, leading to faster processing times, reduced errors, and
enhanced customer service efficiency by 30%.
3. Improved Hiring Insights & Outsourced HR Administrative Work: With Second Talent’s
assistance, the company has gained deeper insights into the diverse skill sets available offshore.
Additionally, by outsourcing their payroll and statutory benefits administration, the company has been
able to focus on higher-value strategic work, which has resulted in saving the equivalent of 50% of a
full-time resource.
4. Increased High Quality Talent Supply: The company has expanded its recruitment efforts,
attracting talent with diverse skills, backgrounds, and geographic origins. This expansion has enabled
the company to significantly increase its supply of talent and skill sets.
5. Quick to Hire and Scale Team: With the establishment of a more agile hiring strategy, the company
has been able to quickly scale its workforce up or down based on current business needs, allowing for
more flexibility in managing project demands and market changes.
Through our collaboration, the company effectively addressed its hiring challenges, leading to
enhanced operational efficiency and cost savings by leveraging offshore talent. This strategic shift
not only reduced labor costs by 70% but also improved service efficiency by 30%. Additionally,
with Second Talent’s help, the company deepened its understanding of available offshore skills and
streamlined its HR tasks, saving significant resources. This agility in hiring has enabled quick workforce
adjustments, supporting growth, new market expansion, and increased revenue in the a competitive
landscape.
