Company Background
The Lane Crawford Joyce Group is a premier luxury fashion retail, brand management, and distribution group in Asia. With nearly 1,000 employees, the company operates luxury department stores and boutiques, manages a dynamic portfolio of global brands, and supports robust e-commerce and omni-channel initiatives.
To support ongoing digital transformation and international expansion, the group chose Vietnam as a strategic hiring location to build a high-performing, cost-effective tech team.
Challenges Faced
- Lack of Local Hiring Expertise for Tech Talent
The company lacked experience hiring specialized tech professionals in cost-effective markets like Vietnam, making it difficult to find candidates with the right technical and industry-specific expertise. - Need to Optimize Costs While Maximizing Productivity
The objective was to reduce labor costs while maintaining high levels of efficiency, ensuring that lower wages did not impact productivity or innovation.
Solutions Delivered by Second Talent
- Rapid Team Scaling
Second Talent helped the company hire 10 skilled engineers within just 2 months, allowing fast execution of expansion plans. - Sustained Growth
Over six months, the tech team grew by an additional 50%, supporting continued innovation and market expansion. - Platform Expansion
The new hires enabled enhancements in AI, data analytics, and omni-channel customer experience, strengthening the group’s digital infrastructure. - Business and Product Development
The larger tech team powered the development of a new mobile app and AI-driven personalization features, improving user experience and driving higher engagement. - Revenue and E-commerce Growth
The expansion of the tech team led directly to revenue increases and stronger technical performance across the company’s digital platforms.
Results Achieved
- 10 Tech Hires in 2 Months
- 50% Tech Team Growth Over 6 Months
- Accelerated AI and Platform Enhancements
- New App and Personalization Features Launched
- Increased Revenue and Customer Engagement
Testimonial
“Thanks to Second Talent, we ventured into uncharted waters and swiftly assembled a team of highly skilled tech talents in just a few weeks. They excelled at providing pre-vetted candidates, making our decision-making process much easier. As a result, the development speed and productivity of our tech team doubled once the engineers were onboarded. Their team also offers excellent account management and customer service, readily addressing any post-onboarding HR-related questions.”
— Jack Ng, Director of IT, The Lane Crawford Joyce Group
