Company Background
Chow Sang Sang is a leader in the luxury jewelry sector with 870 stores and 10,000 employees across Asia. Renowned for its omni-channel retailing, the company integrates physical stores with a strong e-commerce presence to offer a seamless shopping experience.
To support its digital expansion, Chow Sang Sang aimed to hire skilled engineers and digital specialists in Malaysia. This move was designed to enhance online engagement, improve efficiency, and reach new markets.
Challenges Faced
- Limited Local Tech Talent with E-commerce Expertise
Finding local talent with both technical skills and an understanding of the luxury jewelry market proved challenging. - Lack of Market-Specific Insights
As Chow Sang Sang grew its global e-commerce presence, it needed deeper insights into local markets to tailor marketing and product strategies.
Solutions Delivered by Second Talent
- Cost Savings
Offshore hiring led to a 70% reduction in labor costs, enabling better budget management. - Enhanced Operational Efficiency
Strategic hiring streamlined e-commerce workflows, reducing errors and improving customer service efficiency by 30%. - Improved Hiring Insights & Outsourced HR Tasks
Second Talent provided better visibility into offshore skillsets and handled payroll and benefits administration, saving the equivalent of 50% of a full-time role. - Increased High-Quality Talent Supply
By expanding into offshore markets, the company accessed a broader pool of skilled candidates. - Agile Hiring and Scaling
The flexible hiring model allowed Chow Sang Sang to quickly scale its workforce in response to shifting business needs.
Results Achieved
- 70% Reduction in Labor Costs
- 30% Improvement in E-commerce Efficiency
- 50% Savings in HR Administrative Workload
- Flexible Workforce Scaling
- Expanded Global Talent Pool
Testimonial
“With Second Talent’s strategic assistance, we’ve leveraged offshore hiring to transform our operational landscape, achieving a 70% reduction in labor costs and enhancing our e-commerce efficiency by 30%. This pivotal move not only provided us with deeper insights into global talent but also allowed us to scale our workforce flexibly and swiftly, adapting to market demands seamlessly. Thanks to these changes, we’ve expanded our reach and intensified our market presence, setting a new standard in the competitive luxury e-commerce arena.”
— Fai Leung, Head of Ecommerce & Associate Director, Chow Sang Sang
