# Insights

CASE STUDY:ANIMOCA BRANDS’ OPEN CAMPUS

Testimonial

“Thanks Second Talent, Open Campus rapidly built a highly skilled tech team of 10 in
just two months. This crucial expansion significantly accelerated the development of
our Web3 educational platform, increasing productivity by 70%. These extraordinary
achievements have not only strengthened our position in decentralized education but
also fueled our growth into new markets, showcasing our leadership in leveraging
Web3 technologies to transform the educational landscape.”

Jonah Lau, Head of Portfolio & Open Campus, Animoca Brands

Company Background

Open Campus is a DAO and community-led protocol building a decentralized education ecosystem.
We partner and integrate with like-minded entities to advance models of education with the power of
Web3. They have raised US$10m.

Goals Behind Hiring

Open Campus aimed to rapidly expand its geographic footprint by hiring talent in Vietnam, given its
pool of qualified candidates in the Web3 space. They aimed to hire front-end, back-end, and QA
engineers
to support their technical development.

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    Challenges Faced

    1. Required Help with Swift Hiring: The company required support in swiftly acquiring talent to meet
    immediate project demands. By leveraging external partners or recruitment agencies specialized in
    rapid hiring processes, the company aimed to streamline the recruitment pipeline. This assistance
    would enable the company to efficiently address staffing gaps and ensure the timely execution of
    tasks and projects.

    2. Limited Understanding of Offshore Recruitment: Navigating offshore regulatory landscapes and
    cultural differences that influence cross-border communication and management proved daunting for
    the company. Local support through Second Talent was sought to navigate labor regulations
    effectively and ensure efficient management of payroll and statutory benefits.

    Highlight: Rapid Scale-Up: 70% Productivity Boost with 10
    New Hires in 2 Months, Enhancing Web3 Education Platform

    1. Rapid Talent Acquisition: Open Campus successfully streamlined its hiring process by collaborating
    with Second Talent, filling critical positions swiftly. They hired a team of 10 within 2 months. This
    allowed them to meet project timelines efficiently, addressing urgent development needs without
    delay.

    2. Expansion into New Markets: By hiring pre-vetted and skilled front-end, back-end, and QA
    engineers in Vietnam
    , Open Campus expanded its geographical footprint, tapping into a new region
    rich in qualified Web3 talent. This strategic move not only diversified their team but also
    strengthened their technical capabilities in key areas of development.

    3. Enhanced Project Execution: With the new hires, Open Campus was able to accelerate the
    development and rollout of new educational models and integrations within the Web3 space. This
    directly contributed to enhanced productivity by 70% and the faster execution of their strategic
    initiatives.

    4. Navigational Expertise in Offshore Hiring: Leveraging local expertise through partnerships, Open
    Campus effectively navigated the complex regulatory and cultural challenges of offshore hiring. This
    ensured compliance and efficient management of international labor laws, payroll, and benefits,
    thereby optimizing their operational workflow.

    5. Strengthened Position in Web3 Education: The influx of new talent and the successful expansion
    into Vietnam significantly bolstered Open Campus’s position as a leader in decentralized education.
    Their enhanced team and capabilities allowed them to drive innovation, creating a robust,
    community-led educational ecosystem in the Web3 domain.

    Open Campus rapidly expanded its team and enhanced its Web3 educational platform, leading to
    significant growth. Hiring a team of 10 in 2 months skilled engineers in Vietnam expanded their
    operations and strengthened their capabilities, which accelerated the development and deployment of
    innovative educational models, which led to an increased productivity of 70%. This strategic expansion
    not only solidified their leadership in decentralized education but also positioned them as innovators in
    using Web3 technologies to enhance learning experiences.

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